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  • Creators - How Does the UGC Algorithm Work?

    The UGC.NL Ranking System Explained

    Finding the right UGC creator for your brand doesn’t have to be a time-consuming search. You want certainty about quality, reliability, and experience without endlessly comparing profiles. UGC.NL makes this easy with a transparent and user-friendly ranking system that classifies creators based on performance and reviews.

    What is the UGC.NL Ranking System

    The UGC.NL ranking system provides immediate insight into the experience, quality, and reliability of creators. Each creator falls within one clear rank. This way, clients can see at a glance who is suitable, while creators have a clear growth path.

    The Four Ranks and Ambassador Badge

    Explorer
    Beginning creators ready to start their first assignments. Ideal for brands with a smaller budget or those looking to discover new talent.

    Rookie
    Creators with 1 to 9 completed assignments and basic experience on the platform. Suitable for small to medium-sized projects.

    Rising Star
    Creators with at least 10 completed assignments and an average rating of 4 stars or higher. Perfect for ongoing collaborations and results-driven UGC campaigns.

    Trendsetter
    Top creators with at least 25 completed assignments and a rating of 4.7 stars or higher. Ideal for large campaigns and high-end projects.

    Ambassador Badge
    In addition to the standard ranks, there is the Ambassador Badge. This badge is for creators with a strong network who actively contribute to the community.

    Benefits of the Ambassador Badge • Prominent position in rankings • Extra visibility in search results • Promotion via socials and newsletters • Access to exclusive assignments and events • Commission on new creators they bring in

    Important Achievements and KPIs

    The UGC.NL algorithm looks beyond just the number of assignments. Performance also plays a major role.

    • Delivering assignments on time increases visibility and rank 
    • Quick response time to clients enhances reliability and collaboration

    Creators respond on average within 1 hour!

    Benefits for Creators

    • A clear and motivating growth structure • Freedom to set own rates and packages • More visibility and higher chances of assignments

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