Brands - Ad Performance

Through the profile of a creator, you get direct insight into important performance metrics such as ROAS, CTR, hook rate, and other statistics.

This way, you can see at a glance how a creator's content performs in ads and whether it aligns with your objectives.

What you can analyze

On a creator's profile, you will find an overview of average performance, based on previous collaborations.

Think of:

✦ ROAS (Return on Ad Spend)
✦ CTR (Click Through Rate)
✦ Hook rate (how strong the first seconds are)
✦ Conversion rate
✦ Engagement metrics

These statistics provide a realistic picture of the creator's effectiveness within paid campaigns.

Comparing with benchmarks

A creator's performance is automatically compared with industry benchmarks.

This way, you can see per metric whether a creator:

• Scores above average
• Performs equally
• Or scores lower

This makes it easy to compare creators objectively and make better-informed decisions.

How does it work?

To view these insights, you only need to connect your Meta account to the platform.

When a creator delivers content via the platform and it is used in ads, we link this content through the Meta API.

In this way, we automatically retrieve the performance data of the ads in which this video has been used.

How are the figures calculated?

All statistics you see on the profile are based on the average of all ad performances of that creator within the platform.

This means that:

• The data is representative of multiple campaigns
• Outliers are smoothed out
• You get a reliable overall picture of the performance

Good to know

All metrics are automatically updated as soon as new data is available.

This way, you always work with the most current insights and can continuously optimize based on real performance data.