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Brands - Ad Performance
Through the profile of a creator, you get direct insight into important performance metrics such as ROAS, CTR, hook rate, and other statistics.
This way, you can see at a glance how a creator's content performs in ads and whether it aligns with your objectives.
What you can analyze
On a creator's profile, you will find an overview of average performance, based on previous collaborations.
Think of:
✦ ROAS (Return on Ad Spend)
✦ CTR (Click Through Rate)
✦ Hook rate (how strong the first seconds are)
✦ Conversion rate
✦ Engagement metricsThese statistics provide a realistic picture of the creator's effectiveness within paid campaigns.
Comparing with benchmarks
A creator's performance is automatically compared with industry benchmarks.
This way, you can see per metric whether a creator:
• Scores above average
• Performs equally
• Or scores lowerThis makes it easy to compare creators objectively and make better-informed decisions.
How does it work?
To view these insights, you only need to connect your Meta account to the platform.
When a creator delivers content via the platform and it is used in ads, we link this content through the Meta API.
In this way, we automatically retrieve the performance data of the ads in which this video has been used.
How are the figures calculated?
All statistics you see on the profile are based on the average of all ad performances of that creator within the platform.
This means that:
• The data is representative of multiple campaigns
• Outliers are smoothed out
• You get a reliable overall picture of the performanceGood to know
All metrics are automatically updated as soon as new data is available.
This way, you always work with the most current insights and can continuously optimize based on real performance data.
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Brands - How do i add team members?
Within our platform, there are various options for companies to add team members and collaborate. Below, we explain how this works for each section.
Access to team management
- Go to Settings in your company account.
- Open the Teams tab.
- Here you will find an overview of all current team members and their roles, as well as the option to invite new members.
Inviting team members
- Click on Invite team member.
- Enter the email address of the colleague you want to add.
- Choose the role this person will have: Admin or Employee.
- Send the invitation; the colleague will receive an email to join the team.
Roles and permissions
Admin
An Admin has almost the same rights as the account owner. This means an Admin:
- Can view and manage all orders.
- Can order or approve videos.
- Can manage and share the portfolio of creators.
- Can invite team members or adjust their permissions.
Note: An Admin cannot delete the account or transfer ownership.
Employee
An Employee has limited access, sufficient for operational tasks. This means an Employee:
- Can view and manage orders.
- Can order or edit videos where permitted.
- Does not have access to financial data or account settings.
- Cannot invite team members or adjust roles.
Collaborating with team members
By assigning the correct role to team members, everyone can collaborate efficiently within the platform without sensitive information accidentally becoming accessible. This keeps the management of creators, orders, and content safe and clear.
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Brands - How do i share portfolios?
Within our platform, there are various options for companies to share a creator’s portfolio. Below, we explain how each option works.
Share with colleagues and clients
On a creator’s profile, you will find the share icon. Once you click on it, the following options appear:
- Share with client
- Copy link
- Slack
- Teams
Sharing with colleagues
With the options Copy link, WhatsApp, Slack, and Teams, you can easily share a creator’s portfolio with colleagues within your company who also have an account on ugc.nl. They can navigate directly to the creator’s profile via the link.
Sharing with clients
Using the “Share with client” button, you create a unique, personalized URL that you can share directly with clients. This link does not display any ugc.nl branding, and the creators’ prices are hidden as well.
The URL looks like this, for example:
yourcompany.ugcportfolios.nl
If you add a logo in the company settings, this logo will appear at the top of the page.
The big advantage is that clients do not need an account on ugc.nl; the link is publicly accessible.
How it works:
- Click on “Share with client”
- Enter a project name
- The link is immediately ready to share
yourcompany.ugcportfolios.nl/projectname
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Brands - What is a creator's portfolio?
A creator's portfolio is the public profile you see when you view a creator through the Find creators page. This portfolio helps you determine if a creator fits your brand and assignment.
What you see in the portfolio
In a creator's portfolio, you will find, among other things:
• Highlight videos that give a first impression of the creator
• Sample videos of previous content
• Statistics such as completion rate and response speedThis information provides insight into the style, quality, and reliability of the creator.
Additional profile information
Besides the videos, you will also see additional information, such as:
• Languages in which the creator can produce content
• Selected niches
• Any physical characteristics
• ReviewsThis helps to quickly assess whether a creator matches your target audience.
Why the portfolio is important
The portfolio is an important tool in choosing the right creator.
A complete and up-to-date portfolio increases the chance of a successful collaboration. -
Brands - When does the deadline start?
The start of the deadline depends on the type of assignment. We distinguish between physical products and digital services.
Physical services
For assignments involving a physical product, the deadline starts only after the creator has confirmed that the product has been received.
This confirmation takes place via the Activity chat.
From that moment, the agreed delivery time begins to run.Digital services
For digital assignments, the deadline starts immediately after payment.
Since no product needs to be shipped, the creator can start right away.Good to know
The start of the deadline is automatically recorded by the platform.
Both client and creator can view the current deadline in the order details. -
Brands - What do the order statuses mean?
In the Orders tab, you will find an overview of all your assignments. Both clients and creators can view their active, completed, and cancelled orders here.
What you see in the Orders tab
In the Orders tab you see:
• All orders in one place
• The current status of each order
• The most recent orders at the topOrders are sorted by date, so you can always quickly access your newest assignments.
Meaning of the order statuses
Each order has one clear status. Below you can read what each status means.
Open
The order has been created but not yet paid.
The assignment has not yet started.Active
The order is paid and the assignment has started.
The creator is working on executing the assignment.Delivered
The creator has delivered the content via the platform.
The client can now review and approve the content or request a revision.Completed
The content has been approved and the order is finished.
The payment is processed according to the payment rounds.Cancelled
The order has been cancelled and will not be further executed.
Any payments have been handled according to the terms and conditions.Good to know
The order status is automatically updated based on actions within the platform.
You do not need to do anything yourself.Through View Order you can always click through to the details of a specific order.
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Brands - How do I receive the creator’s address?
If a physical product has been selected for an order, you will automatically receive the creator’s address after payment.
Viewing the address
Here’s how to find the creator’s address:
Open the order
Go to the Details tab
Here you will see the creator’s shipping address that you can use to send the product. Note! Always double-check with the creator to confirm that this address is (still) correct.
When is the address visible
The address is only shown if:
• The order has been paid
• A physical product has been chosenNo address is displayed for digital orders.
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Brands - How do I provide assignment information?
After payment, you can provide all the necessary information for the assignment. This includes a script, briefing, attachments, and possibly a track and trace code for physical products.
This way, the creator has everything needed to start immediately.
Filling in assignment information
After completing the payment, you can add the assignment information.
Here’s how to do it:
Open the order
Go to the Details tab
Fill in the required information
Click Save
The information is immediately linked to the assignment.
Script and briefing
The fields Script and Briefing are only visible if it has been agreed that the client will provide these.
If the package selected states that the creator will provide the script and/or briefing, then:
• These fields are not visible
• You do not need to provide anything here
• The creator will start working on these themselvesThis prevents confusion and duplicate work.
What can you add here
Via the details tab, you can, among other things:
• Provide a script
• Add a briefing
• Upload attachments such as documents or links
• Enter a track and trace code for physical productsThis way, the creator knows exactly what is expected.
What happens after saving
As soon as you save the information:
• The creator automatically receives a notification
• The creator can view all the entered information
• The creator can start the assignmentYou can always adjust the information later if needed.
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Brands - What do creators offer?
Creators decide for themselves what they offer to companies. They do this through packages that specify exactly what content is delivered, within what timeframe, and with which extra options.
This way, as a client, you clearly see in advance what to expect.
What is included in a package
A package consists of fixed choices and flexible components to be filled in.
The creator assembles this themselves.Fixed options
For some components, the creator chooses one option from a fixed list.
Video length
✓ 15 seconds
✓ 30 seconds
✓ 60 secondsDelivery time
✓ 1 to 2 days
✓ 3 to 5 days
✓ 6 to 8 days
✓ 9 to 12 daysNumber of revisions per video
✓ 1 revision
✓ 2 revisions
✓ 3 revisionsThese choices determine how extensive and how quickly the content is delivered.
Flexible components
In addition, the creator fills in a number of components themselves.
Price
✓ Starting from 59 eurosNumber of videos
✓ Starting from 1 videoProduct photos
✓ Based on your wishesNumber of hooks
✓ Based on your wishesThis gives creators the space to tailor their offer to their experience and working method.
Extra options
Creators can add extra options to their package. These are optional.
✓ Script and briefing
✓ Video editing
✓ Voice over
✓ Subtitles
✓ Music
✓ Raw contentExtra options make a package more extensive and offer more flexibility for your campaign.
Good to know
Each creator assembles their own packages.
You can compare packages or discuss a custom offer via chat if you have specific wishes. -
Brands - Can i cancel an order?
Yes, you can cancel an order, but only in specific situations. This ensures clear agreements between the client and the creator.
When can I cancel an order
You can cancel an order if:
• The deadline has passed
• The creator has not yet confirmed that the product has been receivedThe confirmation of product receipt is an important starting point for the order.
You can read more about this in this article:
[Place the link to the article about product receipt here]Canceling an order
Here’s how to cancel an order:
Go to Orders
Click on View Order for the relevant order
Click on Cancel Order above the package overview
Confirm your choice
After confirmation, the order will be cancelled
What happens after cancelling
If you cancel the order:
• You will receive a refund of the amount paid, excluding service fees
• The order will be closed
• The creator will not receive payment for this orderThe refund is usually processed within a few business days.
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Brands - How long does an assignment usually take?
The duration of an assignment varies per creator and per type of content. You always discuss the exact schedule together with the creator via chat before the assignment starts.
Average turnaround times
In most cases, assignments fall within one of these time frames:
• 1 to 2 days
• 3 to 5 days
• 9 to 12 daysWhich time frame applies depends on the content of the assignment and the agreements you make with the creator.
Coordinating via chat
Via chat, you can together with the creator:
• Discuss the desired delivery date
• Align expectations
• Adjust any deadlinesThe agreed delivery time is recorded once the assignment starts.
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Brands - How do i find the right creator?
Through the platform, you can easily discover creators or post a job for your campaign or collaboration yourself.
View creators based on their highlight videos and profiles, or place a briefing after which relevant creators automatically receive a notification.
Creators can then respond with a pitch and price proposal, allowing you to easily compare and select the best matches.
Job posts
As a company, you can easily post a job for your campaign, collaboration, or assignment. This is the feature to post a job as a company.
Once your briefing is live, creators who match your requirements will immediately receive a notification. They can then respond with a personal pitch and a price proposal.
Easily compare proposals based on content style, reach, experience, and price, so you quickly find the best creator for your campaign.
Thanks to our AI matching, you automatically reach relevant creators without having to search or filter endlessly.
Find creators
On the Find creators page, you see creators (1500+) in an overview with their highlight videos.
This gives you an immediate first impression of their appearance and content style.With our AI search, you no longer have to filter yourself, but this remains possible.
With the AI search, you can also easily search by location! For example, type: "Amsterdam" to immediately see all creators from Amsterdam.
Select niches
At the top of the page, you can filter creators by niche.
You can select multiple niches at the same time.Available niches:
✦ Beauty
✦ Fashion
✦ Food & Health
✦ Fitness
✦ Tech
✦ Home & Interior
✦ Travel
✦ Family & Kids
✦ Pets
✦ RecruitmentThe niches are displayed in a scrollable overview so you can quickly switch.
Use all filters
Next to the niches, you can click on All filters.
This opens a filter panel from the left side of the screen.When the filter panel opens, the dashboard menu automatically closes so there is enough space for the filters.
Filters are applied immediately. There is no separate search button needed.
Language
You can filter creators by the languages in which they can create content.
Each language is displayed with a corresponding flag.🇳🇱 Dutch
🇧🇪 Flemish
🇫🇷 French
🇩🇪 German
🇬🇧 English
🇮🇹 Italian
🇪🇸 Spanish
🇸🇦 Arabic
🇹🇷 Turkish
🇵🇱 PolishYou can select multiple languages at the same time. The results update immediately.
Country
You can also filter creators by the country where they are based, such as:
🇳🇱 Netherlands
🇧🇪 Belgium
🇩🇪 Germany
🇫🇷 France
🇮🇹 Italy
🇪🇸 Spain
🇵🇱 Poland
🇸🇪 Sweden
🇵🇹 Portugal
🇮🇪 Ireland
and other European countriesAdditional filters
In addition, you can further refine creators based on, among others:
• Age
• Gender
• Rank
• Badges
• Price category
• Physical characteristics
• Lifestyle characteristics
• SportsThese filters help you find creators who fit your campaign both in content and visually.
Good to know
All filters work in real-time.
As soon as you select a filter, the results are updated immediately.This way, you can quickly compare different creators and easily make the right choice.