Platform & Projects

Search

  • Brands - Ad Performance

    On a creator's profile you can see how their videos perform in ads, with statistics such as ROAS, CTR and hook rate. This helps you choose a creator who fits your goals more quickly.

    In short

    • Connect your Meta ad account via Settings › Integrations.
    • You'll find the figures under Performance and in the Ad performance tab on a creator's profile.
    • You can compare every statistic with the industry benchmark.
    How do you connect your Meta account?
    1. Go to Settings › Integrations.
    2. Next to Meta Ads, click Connect with Meta.
    3. Follow the steps in the Meta window that opens.
    4. Do you see Connected? Then your ad account is linked.

    Want to remove the connection later? Click Disconnect in the same place.

    Good to know: the Integrations tab is only visible to the owner and admins of a business account. Read more about roles in How do I add team members?

    Where can you find the figures?

    Open a creator's profile. You'll find the ad performance in two places:

    • In the Overview tab, under Performance: the creator's ROAS, CTR and hook rate, and by what percentage the creator scores above average.
    • In the Ad performance tab: a detailed overview of all statistics.

    Haven't connected your Meta account yet? Then the figures are blurred. Click Unlock to connect your account straight from the profile. If a creator has no ad performance yet, the Ad performance tab is greyed out and you can't open it yet.

    Which statistics do you see?

    In the Ad performance tab you'll see, among other things:

    • ROAS (Return on Ad Spend): what an ad brings in compared to what you spend on it.
    • CTR (Clickthrough rate): how often people click on the ad.
    • Hook rate: how strong the first seconds of the video are.
    • CPC (cost per link click) and CPA (cost per acquisition).
    • CVR (conversion rate): how many clicks lead to a purchase.
    • Cost per 3s video play, Cost per ThruPlay and the ThruPlay-rate.
    How do you compare a creator with the benchmark?

    At the top of the tab, click ROAS, CTR or Hook rate. You'll then see the creator's result next to the industry benchmark. This benchmark is based on video ads outside UGC.NL with the same campaign objective. That way you can see at a glance whether a creator scores better or worse than average.

    The table also shows the benchmark for each statistic. This makes it easy to compare creators objectively.

    Where do the figures come from?

    Has a creator delivered content via UGC.NL and is that video used in Meta ads? Then we link the video to those ads via Meta. This way we retrieve the performance automatically. The figures are updated automatically as soon as new data is available.

    Want to know more?
    See more
  • Brands - How do i add team members?

    Do you work on your campaigns with several people? Then invite your colleagues to your business account. That way you can work together on orders, messages and creators.

    In short

    • You manage your team via Settings › Team.
    • There are three roles: Owner, Admin and Member.
    • An invitation is valid for 7 days.
    Where do you manage your team?
    1. Go to Settings › Team.
    2. Under Team members you can see who has access to your business account and which role everyone has.
    How do you invite a colleague?
    1. In Settings › Team, click Invite.
    2. The Invite team member window opens. Enter your colleague's email address.
    3. Under Role, choose Member or Admin.
    4. Click Send invitation.

    Your colleague receives an email with a link to join your team. As long as the invitation hasn't been accepted, it's listed under Pending invitations. There you can also see until when the invitation is valid. Want to withdraw an invitation? Click Cancel.

    Please note: your colleague accepts the invitation with a business account on the same email address the invitation was sent to. Doesn't your colleague have an account yet? Then read How do I create a brands account? An account can only belong to one team.

    Which roles are there?
    • Owner: the owner of the business account. Has full access and is the only one who can remove admins.
    • Admin (Full access): can invite and remove team members, cancel invitations and has access to all settings, such as Finance, Team and Integrations. An admin can't remove other admins.
    • Member (Orders, messages and creators): works on orders, messages and creators. The Finance and Team tabs are locked and Integrations isn't visible.

    Good to know: all team members can see your company's orders. In Orders, the Ordered by column shows who placed an order.

    How do you remove a team member?

    Go to Settings › Team and click the bin icon next to the team member. The owner can't be removed. If a team member still has active orders, you can't remove them (yet).

    Want to know more?
    See more
  • Brands - How do i share portfolios?

    Want to introduce a creator to a colleague or client? With the share icon on a creator's profile, you can share their portfolio in just a few clicks.

    In short

    • Click the share icon on a creator's profile.
    • Use Copy link, WhatsApp, Slack or Teams to share the profile with colleagues.
    • Use Share with client to create your own link, without prices and without UGC.NL branding.
    Which sharing options are there?

    On a creator's profile you'll find the share icon. Click it and choose one of these options:

    • Share with client
    • Copy link
    • WhatsApp
    • Slack
    • Teams
    How do you share a portfolio with colleagues?

    With Copy link, WhatsApp, Slack and Teams you share a link to the creator's profile on the UGC.NL dashboard. Your colleagues need an account to open the profile. If you choose Slack, we copy the message with the link and open Slack, so you can paste it straight away.

    Tip: add your colleagues to your business account so you can work together. Find out how in How do I add team members?

    How do you share a portfolio with a client?

    With Share with client you create a personal link that you share directly with your client. That page shows no prices and no UGC.NL branding. Your client does not need an account to open the link.

    1. Click the share icon and choose Share with client.
    2. Creating a client link for the first time? Enter your Business name and click Continue. This name will appear in your link.
    3. Enter a Project name, for example "Summer campaign", and click Create.
    4. Your link is ready. Click Copy link to share it, or View preview to see what your client will see.

    Example: your link will look roughly like this: yourcompany.ugcportfolio.nl/projectname

    How do you add your own logo to the client page?

    Go to Settings › Profile and upload your logo under Company logo. This logo appears at the top of the page your client sees. If you haven't set a logo, we'll use your profile picture.

    Want to know more?
    See more
  • Brands - What is a creator's portfolio?

    A creator's portfolio is the profile you see when you open a creator via Find Creators. It shows you at a glance whether a creator fits your brand and assignment.

    In short

    • You can watch videos and view photos of the creator's previous work.
    • You can see how the creator performs: completed orders, on-time delivery and response time.
    • You'll find the creator's packages, extra details and reviews.
    Which videos and photos do you see?

    At the top of the profile, About me gives a short introduction to the creator. Below that, under Portfolio, you'll find:

    • A highlight video that gives a first impression of the creator.
    • Up to 3 portfolio videos with examples of previous work.
    • Possibly photos of content the creator has made for brands.
    How does the creator perform?

    Under Performance you can see how reliable the creator is:

    • Completed orders: the total number of successfully completed assignments.
    • Delivered on time: the percentage of assignments delivered before the deadline.
    • Response time: how quickly the creator replies to messages from brands.

    Have you connected your Meta account? Then you'll also see the creator's ROAS, CTR and hook rate here. Read more in Ad Performance.

    Which extra information do you see?

    Besides the videos and performance, you'll see, among other things:

    • The languages the creator can make content in.
    • The selected niches.
    • Any physical characteristics, such as hair type or body type.
    • The Advertising options (such as Spark Ads or Partnership Ads) and Content options.
    • The packages the creator offers.
    • Reviews from other brands.

    This helps you quickly judge whether a creator matches your target audience.

    Tip: want to show a creator's portfolio to your client or a colleague? Then read How do I share portfolios?

    Want to know more?
    See more
  • Brands - When does the deadline start?

    When the deadline of an assignment starts depends on the product type you choose when ordering: Physical or Digital.

    In short

    • Physical product: the deadline starts as soon as the creator has confirmed receipt of the product.
    • Digital product: the deadline starts immediately after you've placed and paid for the order.
    • The deadline is the start date plus the delivery time of the chosen package.
    When does the deadline start for a physical product?

    For a physical product, such as make-up or clothing, the deadline only starts once the creator has confirmed that the product has arrived. This is how it works:

    1. After payment, you'll see the creator's address in the Details tab of the order.
    2. You send the product and preferably enter a Track & Trace code under Details.
    3. Has the product arrived? Then the creator clicks Confirm in the order.
    4. In the Activity tab you'll see that the creator has confirmed receipt. From that moment, the delivery time starts.

    Read how to find the creator's address in How do I receive the creator’s address?

    Please note: as long as the creator hasn't confirmed receipt, the deadline isn't running yet. During that time you can still cancel the order. Read more in Can I cancel an order?

    When does the deadline start for a digital product?

    For a digital product, such as an app or online course, the deadline starts immediately after you've placed and paid for the order. Nothing needs to be shipped, so the creator can get started right away.

    Do give the creator access to your service as soon as possible. For example, add the login details to your briefing or send them via the Activity chat. Read more in How do I provide assignment information?

    How is the deadline calculated?

    The deadline is the start date plus the delivery time of the chosen package. Does the package have a delivery time of 3-5 days? Then the creator has to deliver within 5 days of the start. You can always see the current deadline in the order and in your overview under Orders.

    Good to know: the creator can request a new deadline once per order. You'll then see a message in the order and choose Accept or Reject yourself. If you reject it, the original deadline stays in place.

    Want to know more?
    See more
  • Brands - What do the order statuses mean?

    In Orders you'll find all your assignments in one place. Every order has a status, so you can see straight away how far along an assignment is.

    In short

    • There are five statuses: Open, Active, Delivered, Completed and Cancelled.
    • The status changes automatically. You don't need to do anything yourself.
    • After delivery you have 72 hours to review the delivery.
    What do you see in Orders?
    • All your orders, with the newest at the top.
    • For each order, among other things, the order number, amount, date, deadline and status.
    • Filters for Status and Creator, so you can quickly find the right order.

    Click View to open an order.

    What do the statuses mean?
    Status Meaning
    Open The order has been created but not yet paid. The assignment hasn't started yet.
    Active The order has been paid and the creator is working on the assignment. For a physical product, the deadline only starts once the creator has confirmed receipt.
    Delivered The creator has delivered the content. You have 72 hours to accept or reject the delivery, or to request a revision. If you do nothing, the order is accepted automatically.
    Completed The delivery has been accepted and the order is finished. You can now download the files without a watermark.
    Cancelled The order has been cancelled and won't be carried out any further. Had you already paid? Then you'll get the amount back within 14 business days, excluding the service fee. You'll automatically receive a credit note.
    Which extra notices can you see?

    Sometimes an order shows an extra icon with an explanation:

    • The deadline has passed. The order simply stays Active; there's no separate status for a missed deadline. You can, however, cancel the order. Read more in Can I cancel an order?
    • Deadline change requested: the creator wants to change the deadline. Open the order to accept or reject it.
    • 1x revision (or more): you've asked the creator for a revision.

    Good to know: not happy with a delivery? Then read What if I am not satisfied?

    Want to know more?
    See more
  • Brands - How do I receive the creator’s address?

    Did you choose a physical product when ordering? Then you'll automatically see the creator's address after payment, so you can send the product straight away.

    Where can you find the address?
    1. Go to Orders and open the order with View.
    2. Go to the Details tab.
    3. Open the Track & Trace section. Under Delivery address you'll see the creator's name, email address and address.

    Please note: always double-check the delivery address with the creator before you send anything, for example via the Activity chat. Preferably ship with Track & Trace.

    What else do you fill in under Track & Trace?
    • May the creator keep the product? Choose Yes or No, the product must be returned. Does the product need to come back? Then you arrange the return label yourself: upload it here or agree on it with the creator.
    • Track & Trace code: enter the code or link of your shipment, so the creator knows when the parcel will arrive.
    When is the address visible?

    The address is only shown if:

    • the order has been paid, and
    • you chose a physical product.

    No address is shown for digital products.

    Good to know: as the brand, you pay the shipping costs. The deadline only starts once the creator has confirmed receipt of the product. Read more in When does the deadline start?

    Good to know: is the address under Details no longer correct? Then the creator may share the correct address in the chat. Sharing an address for shipping is allowed. A phone number is not.

    Want to know more?
    See more
  • Brands - How do I provide assignment information?

    After payment, you add all the information the creator needs to the order, such as the product name, briefing, script and attachments. That way, the creator can get started straight away.

    In short

    • You fill in everything in the Details tab of the order.
    • The product name, briefing and script can't be changed after saving.
    • For a physical product, you also add a Track & Trace code.
    How do you fill in the assignment information?
    1. Go to Orders and click View next to the order.
    2. Open the Details tab.
    3. Under Job, fill in the Product name, the Briefing and the Script.
    4. If you like, upload examples or documents under Attachments.
    5. Click Save and confirm your choice.

    Please note: the product name, briefing and script can't be changed after saving. So check your text carefully before you save.

    What if the creator writes the script and briefing?

    If the package includes Script & briefing, the creator writes the script and briefing themselves. Instead of the Briefing and Script fields, you'll then see the message "The creator creates a script & briefing." So you don't need to fill in anything here. You can still add the product name and attachments.

    What do you fill in for a physical product?

    Are you sending a product to the creator? Then the Details tab also shows a Track & Trace section. There you can:

    • indicate whether the creator may keep the product (May the creator keep the product?);
    • upload a Return label if the product needs to be returned;
    • enter the Track & Trace code, so the creator knows when the parcel will arrive;
    • view the creator's Delivery address.

    Read more about the address in How do I receive the creator’s address?

    Good to know: for a physical product, the deadline only starts once the creator has confirmed receipt of your product. Read more in When does the deadline start?

    What happens after saving?
    • The creator sees the information in the order straight away.
    • A new briefing is marked as unread for the creator, so they don't miss anything.
    • The creator can start the assignment.

    You can still add attachments later. You can also change the Track & Trace code and whether the creator may keep the product later on.

    Want to know more?
    See more
  • Brands - What do creators offer?

    Creators decide for themselves what they offer. They do this with packages that state exactly which content you'll receive, within which delivery time and with which extras. That way, you know in advance what to expect.

    In short

    • Creators work with the Basic, Standard and Premium packages.
    • Delivery times: 1–2, 3–5, 6–8 or 9–12 days.
    • Packages start from €59.
    • Specific wishes? Ask for a custom package in the chat.
    Which packages are there?

    Each creator puts together their own Basic, Standard and Premium packages. Every creator has a Basic package; Standard and Premium are optional. You'll find the packages in the creator's portfolio. Read more in What is a creator's portfolio?

    What does the creator choose from a fixed list?

    For a few components, the creator chooses one option from a fixed list:

    Component Options
    Length per video 15, 30 or 60 seconds
    Delivery time 1–2, 3–5, 6–8 or 9–12 days
    Revisions per video 1, 2 or 3

    These choices determine how quickly you receive the content and how often you can ask for changes.

    What does the creator fill in themselves?
    • Price: from €59.
    • Number of videos: from 1 video.
    • Product photos: the number of photos the creator includes.
    • Hooks per video: the number of different openings per video.

    This lets every creator tailor their offer to their own experience and way of working.

    Which extras can a package include?

    A creator can indicate which extras are included in a package:

    • Script & briefing: the creator writes the script and briefing themselves.
    • Video editing: the creator edits the video.
    • Voice-over
    • Subtitles
    • Music
    • Raw content: you also receive all separate, unedited clips.

    Is Script & briefing not included in the package? Then you provide it yourself after payment. Read how this works in How do I provide assignment information?

    Tip: no package quite matches your wishes? Discuss your assignment in the chat. The creator can then put together a custom package just for you.

    Want to know more?
    See more
  • Brands - Can i cancel an order?

    Yes, you can cancel an order, but only in certain situations. This keeps the agreements between you and the creator clear.

    In short

    • You can cancel if the deadline has passed or if the creator hasn't confirmed receipt of your product yet.
    • You get the amount paid back, excluding the service fee.
    • The refund follows within 14 business days. You automatically receive a credit note.
    When can you cancel an order?

    You can cancel an order if:

    • the deadline has passed;
    • the creator has not yet confirmed that the product has been received.

    The confirmation of receipt is the starting point of the deadline. Read more in When does the deadline start?

    How do you cancel an order?
    1. Go to Orders.
    2. Click View next to the order.
    3. Click Cancel order above the package overview.
    4. Choose a Reason for cancellation and briefly explain your choice.
    5. Click Cancel order to confirm.

    Good to know: can't see the Cancel order button? Then cancelling isn't possible at the moment. Discuss it with the creator in the chat first.

    What happens after cancelling?
    • The order gets the status Cancelled.
    • The creator is notified and doesn't receive payment for this order.
    • You get the amount paid back to the same payment method, excluding the service fee.
    • The refund follows within 14 business days. You automatically receive a credit note for it.

    Tip: has the content already been delivered, but you're not satisfied? Then read What if I am not satisfied?

    Is the creator not responding?
    • Have you already shipped the product, but the creator hasn't confirmed receipt yet? Then don't cancel straight away. Send the creator a message via the platform first.
    • Has the creator not responded for a week and has the deadline passed? Then you can cancel the order.
    Want to know more?
    See more
  • Brands - How long does an assignment usually take?

    How long an assignment takes depends on the delivery time of the package you choose. You can see that delivery time in advance for every package, so you know exactly where you stand.

    Which delivery times are there?

    For each package, creators choose one of these delivery times:

    • 1–2 days
    • 3–5 days
    • 6–8 days
    • 9–12 days

    Which delivery time fits depends on the assignment and the creator. Read what else is included in a package in What do creators offer?

    When does the delivery time start?
    • Digital product or service: the deadline starts right after payment.
    • Physical product: the deadline only starts once the creator has confirmed that the product has been received.

    Read more in When does the deadline start?

    Coordinating via the chat

    Via the chat, you and the creator can:

    • discuss the preferred delivery date;
    • align expectations;
    • agree on a custom package with a different delivery time.

    Good to know: the creator can change the deadline once per order. You'll then receive a request that you can accept or reject. If you reject it, the original deadline stays in place.

    See more
  • Brands - How do i find the right creator?

    There are two ways to find the right creator: you search yourself on the Find creators page, or you post a job and let suitable creators come to you.

    In short

    • Post a job: suitable creators respond with a pitch and a price proposal.
    • Or search yourself via Find creators, using the AI search, the niches and the Filters button.
    • Filters are applied immediately. You don't need to click search.
    How do you post a job?

    With a job post, you as a company post an assignment for your campaign or collaboration yourself.

    1. Go to Job posts.
    2. Click Post a job.
    3. Go through the steps Job, Creator, Package and Budget. Clearly describe your brand, your product and the kind of content you're looking for.
    4. Post your job.

    As soon as your job post is live, creators who match your wishes receive a notification. They respond with a personal pitch and a price proposal. Compare the proposals and choose the creator who best fits your campaign. Thanks to our AI matching, you automatically reach relevant creators, without endless searching or filtering.

    How do you search yourself via Find creators?

    On the Find creators page, you see creators (3,000+) in an overview with their highlight videos. This gives you an immediate impression of their look and content style.

    With the AI search, you simply type what you're looking for, for example "beauty creator with curly hair". You can also search by location: type "Amsterdam", for example, to see creators from Amsterdam straight away.

    Tip: save creators you like as a favourite. You'll find them again in the Favorites tab.

    How do you filter by niche?

    The niches are at the top of the page. You can select several at once: Beauty, Fashion, Food & health, Fitness, Tech, Home & interior, Travel, Family & kids, Pets and Recruitment. Click All to see all creators again.

    How do you use the filters?
    1. Click Filters, to the left of the niches.
    2. The filter panel opens next to the results.
    3. Choose your filters. The results are updated immediately.

    You can filter on, among other things:

    • Language: including Dutch, Flemish, English, German and French.
    • Country: including the Netherlands, Belgium, Germany and other European countries.
    • Age and Gender
    • Rank
    • Price
    • Advertising options: Partnership Ads or Spark Ads.
    • Ethnicity, Body type, Hair type and Beard
    • Lifestyle and Sport
    • Content options and Niche

    Only want to see creators who are online right now? Then switch on Online creators only. Click Clear to remove all your filters in one go.

    Looking for a creator who films on location?

    Want a creator to come and film at your place, for example in your shop or restaurant? There are two ways to do this:

    • On Find creators, filter on On location under Content options.
    • Post a job and turn on On location. Fill in the city and a travel allowance per kilometre. Creators include the travel costs in their price proposal.
    Want to know more?
    See more