Brands - Spark & Partnership Ads

With the Spark & Partnership Ads add-on you advertise with the video through the creator's account. Your ad then comes not only from your brand, but also from the creator themselves. That feels more natural to your audience.

What is the difference?

• Spark Ads (TikTok): you advertise with the creator's TikTok post. Views, likes and comments go to that post. For this, the creator posts the video on their own TikTok.
• Partnership Ads (Instagram/Facebook): you advertise through the creator's account, with both accounts shown at the top of the ad. The creator doesn't need to post anything, only accept your request.

How do you order the add-on?

• Choose the Spark & Partnership Ads add-on when you order a package from a creator who offers it. The creator sets the price and the duration: 30, 60 or 365 days.
• Placing a job post? Then request the add-on under add-ons. The creator states the price in their proposal.
• In Find creators you can filter on Spark Ads or Partnership Ads under Advertising options.

Tip: want something tailored, such as a different duration or more videos? Then start a chat with the creator. The creator can send you a custom package that includes the add-on.

Spark Ads: how it works

After you approve the order, the creator posts the video on TikTok and shares a Spark Ads code for each video. You'll get a notification once the code is available and you'll find it in your order under Details. Then:

1. In TikTok Ads Manager, go to Tools → Creative library → Spark Ads posts, choose Apply for authorization and paste the code.
2. Create a campaign and select TikTok posts → the video in your ad.

Good to know: with Spark Ads, the caption you provide with your order also becomes the text of your ad. The creator keeps the video online for at least the agreed duration. That's how long you can advertise with it.

Partnership Ads: how it works

After you approve the order, you'll see the creator's Instagram account in your order under Details, next to Partnership Ads. Then:

1. Go to business.facebook.com and open Creator Marketing Hub.
2. Click Manage permissions → Add partnership, enter the creator's Instagram username and send the request.
3. The creator gets a notification in the Instagram app and accepts your request.

Good to know: hasn't the creator connected Instagram to UGC.NL? Then ask for the username via the chat in your order.

Why only after approval?

The creator only shares the Spark Ads code and the Instagram username after you've approved the order. That way you only advertise with content you're happy with.

Want to know more?

• Organic Performance
• Ad Performance
• What do creators offer?