A creator's portfolio is the profile you see when you open a creator via Find Creators. It shows you at a glance whether a creator fits your brand and assignment.
In short
- You can watch videos and view photos of the creator's previous work.
- You can see how the creator performs: completed orders, on-time delivery and response time.
- You'll find the creator's packages, extra details and reviews.
Which videos and photos do you see?
At the top of the profile, About me gives a short introduction to the creator. Below that, under Portfolio, you'll find:
- A highlight video that gives a first impression of the creator.
- Up to 3 portfolio videos with examples of previous work.
- Possibly photos of content the creator has made for brands.
How does the creator perform?
Under Performance you can see how reliable the creator is:
- Completed orders: the total number of successfully completed assignments.
- Delivered on time: the percentage of assignments delivered before the deadline.
- Response time: how quickly the creator replies to messages from brands.
Have you connected your Meta account? Then you'll also see the creator's ROAS, CTR and hook rate here. Read more in Ad Performance.
Which extra information do you see?
Besides the videos and performance, you'll see, among other things:
- The languages the creator can make content in.
- The selected niches.
- Any physical characteristics, such as hair type or body type.
- The Advertising options (such as Spark Ads or Partnership Ads) and Content options.
- The packages the creator offers.
- Reviews from other brands.
This helps you quickly judge whether a creator matches your target audience.
Tip: want to show a creator's portfolio to your client or a colleague? Then read How do I share portfolios?
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